![]() Working closely with the Microsoft Advertising team, we have made tremendous progress in optimizing the performance of our Microsoft Store Ads. Upon achieving such fantastic results, the Miracle Game team has adjusted their cost per install (CPI) target for Microsoft Store Ads campaigns in the United States to be 60% lower than most other advertising channels-making it one of their most efficient channels. The initial results exceeded their expectations, allowing Miracle Game’s customers to acquire more users quickly and efficiently.Īfter three months of testing and optimizing, Miracle Games saw 25% more installs with Microsoft Store Ads, and they also averaged a conversion rate 6x higher. To better serve their customers and reach their goal to reach more users that have a high intent to download a desktop app or game, Miracle Games was able to reach users searching the Microsoft Store for related apps and games, increasing awareness, preference, and downloads. Miracle Games was a stand-out customer success story at Build 2023. And advertisers can re-target audiences on the Microsoft Network. With our Microsoft Advertising Sofware Development Kit (SDK), advertisers will also have the option to track and analyze app installations, in-app purchases, and customer engagement right within the app. And for publisher information, advertisers will simply search by publisher name or seller ID. Advertisers will just search by app name or store ID. Now it will be easier than ever to look up app information. With a simplified UI, when advertisers register for Microsoft Store Ads, supported by Microsoft Advertising, they will have the option to link their apps in 1-click. To save advertisers time, additional features announced included Partner Center integration, which will provide an easy sign-up experience for Microsoft Store Ads as part of publishing workflows, plus a simplified advertiser onboarding experience for Microsoft Store Ads. To enable these ads, advertisers will simply create a Microsoft Store Ad campaign in Microsoft Advertising and ensure the Ad Distribution Controls are set to All. So, your ad will also appear on the Bing Page. That’s because this feature enables Microsoft Store Ads to trigger on Bing SERP, just like with regular product ads. This feature expands your reach tremendously. Did you know Bing generates 14.5 billion global monthly searches? 1 What this means for advertisers is that Microsoft Store Ads will extend beyond the Microsoft Store on Windows. One of the hottest announcements at Build was on the Bing Search Engine Results Page (SERP). Available within the Microsoft Store, advertisers will have the option to leverage this placement to prominently highlight their app for customers to download. Premium Search Ads offer a visual and prominent ad placement designed to help reach customers. Advertisers now have the opportunity to set up eye-catching ad placements and more, to easily connect with customers right where they’re at.Ī product designed to empower advertisers at this year’s event included Premium Search Ads. At Build 2023, Microsoft announced an amplified onboarding experience for Microsoft Store Ads. Then, of course, to incentivize your customer to act. The task at hand? First, product awareness. Advertisers will also have more options to reach customers with Premium Search Ads within the Microsoft Store and search results. One year later, at Build 2023, we shared that beginning in June, Microsoft Store Ads will expand its footprint beyond the United States to more than 150 regions worldwide. Global advertisers, meet Microsoft Store Ads, supported by Microsoft AdvertisingĪt Build 2022, Microsoft announced Microsoft Store Ads, a product designed to help developers grow their business by getting apps or games in front of the right customers, at the right time. The new tools announced at Build 2023 will fundamentally change the way we work, live, and connect. Microsoft Store Ads will now empower advertisers across the globe to reach new customers, and AI announcements are venturing the Microsoft Store on Windows into a new and unexplored era. ![]() It’s no secret that tech and advertising are evolving at lightning speed, and the new features and experiences launched at Build 2023 reflect this new reality. Microsoft PromoteIQ Microsoft PromoteIQĮvery year at Microsoft Build, top minds come together to hear and learn about the latest in digital innovation. ![]()
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